Agregate data from your stores and your website to get a better knowledge about your customer journey.
Get inside your customer journey by aggregating data from his purchases online or in stores.
We know that the customer journeys can be more and more complexe these days and that all channels should be considered thanks to detailed information.
One client can consider you website, than receive an email campaign before receiving a text message from your part. Then, the same client goes to a store and make his purchase.
What you want, in this case, is to be able to know what helped him to convert and eventually, to send him a complementary and adapted communication right after his purchase.
If you run a points-based loyalty program, after his purchase, his points number is updating and if the clients goes to the website, he can see that his loyalty points has increase. This are all possibilities given by a multichannel solution.
With FourSeeds, you know all the transactions done and communications sent to the client, whatever the channel used. You then get a 360 vision of your client.
And technically, how does FourSeeds work?
The Apis developed with FourSeeds, in particular the configuration Apis, allow multi-source information flows to be easily collected, reprocessed and normalised. You have a Data Dictionnary and access to the architecture of your data. Your data is collected, unified, standardised and structured in a secure and scalable environment thanks to the Cloud.
Now you can start analyze and use your data in a multichannel way.